{"title":"Purito Seoul","description":null,"products":[{"product_id":"purito-wonder-releaf-centella-serum-60ml-pd-0411","title":"Purito Seoul — Wonder Releaf Centella Serum 60ml","description":"\u003cp\u003eCentella Asiatica is one of the most well-documented soothing active ingredients in cosmetology: its active fractions support collagen synthesis, strengthen the skin barrier, and reduce reactive redness. Purito Seoul's Wonder Releaf is built around this benchmark K-beauty active, at a communicated concentration of 34,685 ppm—or approximately 3.5%—along with all of the isolated plant fractions.\u003c\/p\u003e\n\u003cp\u003eThe formula brings together the complete Cica complex (Madecassoside, Asiaticoside, Madecassic Acid, Asiatic Acid), rarely present with all four fractions in the same formula, plus Centella Asiatica Callus Extracellular Vesicles—nanovesicles from plant cell culture concentrating the molecular signals of the plant (recent biotechnology, coherent mechanism but still limited cosmetic data). Niacinamide in position 7 contributes to skin tone uniformity. Ceramides NP restore the lipid barrier. Four signaling peptides (Palmitoyl Tetrapeptide-7, Hexapeptide-12, Tripeptide-1, Dipeptide-10) cover the matrix and cell signaling pathways. Pancratium Maritimum Extract (sea daffodil) provides complementary action on skin tone uniformity.\u003c\/p\u003e\n\u003cp\u003eApply after toner: dispense a moderate amount onto the face and neck, then gently pat to promote absorption. Can be used as a makeup base at the last step of the routine for a glowy effect. Use morning and evening.\u003c\/p\u003e\n\u003cp\u003eImportant point of caution: this serum contains essential oils (Bergamot, Pine, Rosemary, Lavandula Hybrida) and two declared fragrance allergens (Limonene, Linalool—Annex III Reg. EU 1223\/2009 updated 2023\/1545). Bergamot oil can contain potentially phototoxic furanocoumarins (bergaptene)—as the FCF (furocoumarin-free) version is not communicated by the manufacturer, morning SPF 50+ sun protection is strongly recommended. A preliminary skin test is advisable for skin reactive to fragrant components. The \"Hypoallergenic\" claim displayed by the brand does not strictly correspond to this INCI: this serum is not the unscented version—for sensitive skin, the Wonder Releaf Centella Cream Unscented (PD-0426) is more suitable.\u003c\/p\u003e\n\u003cp\u003eIn the routine, this serum should be applied after toner, before cream. It can be combined with a hydrating serum (pure HA) for an additional boost. Compatible with retinols and vitamin C: apply Centella first to buffer the irritation of strong actives.\u003c\/p\u003e","brand":"Purito Seoul","offers":[{"title":"Default Title","offer_id":53898328441169,"sku":"PD-0411","price":20.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/7094\/1009\/files\/purito-wonder-releaf-centella-serum-60ml-pd-0411-1-hd.jpg?v=1788397694"},{"product_id":"purito-wonder-releaf-centella-cream-unscented-50ml-pd-0426","title":"Purito Seoul — Wonder Releaf Centella Cream Unscented 50ml","description":"\u003cp\u003eThe Unscented version of the Wonder Releaf Centella Cream is Purito's benchmark cream formula for sensitive skin: the same soothing and repairing benefits as the Wonder Releaf line, without any fragrance components, essential oils, or scented allergens. A clean moisturizing cream for skin that reacts to cosmetic fragrances, or simply for those who want a minimalist and well-tolerated routine.\u003c\/p\u003e\n\u003cp\u003eThe formula is rich and well-constructed around Centella Asiatica at 29,891 ppm (≈ 3%) and a comprehensive emollient system. Squalane (light emollient, quick penetration) and Macadamia oil (soft emollient rich in oleic acid) form a protective film without a greasy feel. Ceramide NP replenishes intercellular lipids. Phytosphingosine is a natural ceramide precursor that supports endogenous synthesis by keratinocytes. The isolated Cica complex (Asiaticoside, Madecassic Acid, Asiatic Acid) provides the active fractions of Centella in concentrated form.\u003c\/p\u003e\n\u003cp\u003eTwo noteworthy comfort actives: Tremella Fuciformis Extract (snow fungus) is a hygroscopic polysaccharide with high water retention capacity — often compared to high molecular weight hyaluronic acid for its ability to capture atmospheric water, with a finer film-forming texture. Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment is a ferment-derived sophorolipid — a natural biosurfactant that improves cream spreadability and the bioavailability of other active ingredients. Perilla seed extract (Perilla Ocymoides) provides omega-3s (alpha-linolenic acid) with documented anti-inflammatory activity.\u003c\/p\u003e\n\u003cp\u003eApply a moderate amount after serum, gently massage with fingertips until absorbed. On days of high skin reactivity, use a generous layer as a soothing massage gesture. Compatible morning and evening. No SPF incorporated — separate SPF 50+ sun protection recommended every morning.\u003c\/p\u003e\n\u003cp\u003eThis cream is the ideal companion to the Wonder Releaf Centella Serum (PD-0411 Original version) for normal skin, or used alone for sensitive skin wanting a minimalist routine. Compatible with pregnancy and breastfeeding. Recommended for post-exfoliation or post-retinol periods for comfort and barrier recovery.\u003c\/p\u003e","brand":"Purito Seoul","offers":[{"title":"Default Title","offer_id":53898328670545,"sku":"PD-0426","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/7094\/1009\/files\/purito-wonder-releaf-centella-cream-unscented-50ml-pd-0426-1-hd.jpg?v=1788397678"},{"product_id":"purito-wonder-releaf-centella-mini-kit-unscented-pd-0448","title":"Purito Seoul — Wonder Releaf Centella Mini Kit Unscented","description":"\u003cp\u003eThe Wonder Releaf Centella Mini Kit Unscented is Purito Seoul's discovery size for their flagship soothing range: three complementary products in their unscented versions, in travel and trial sizes. It includes the complete routine – toner, serum, cream – with the guarantee of formulas free from any fragrant components or declared allergens.\u003c\/p\u003e\n\u003cp\u003eThe Toner (30 ml) sets the base: Centella Asiatica at 6,000 ppm, isolated Cica complex (Madecassoside, Asiaticoside, Madecassic Acid, Asiatic Acid), Trehalose (a fermentation-derived osmolyte with excellent water retention capacity), and Purslane extract (Portulaca Oleracea, one of the cosmetic plants with the highest content of omega-3 and antioxidants). The toner prepares the skin to receive the subsequent active ingredients. The Serum (15 ml) is the Unscented version of the Wonder Releaf Centella Serum, with 34,860 ppm of Centella – a complete formula with Callus Extracellular Vesicles, four signaling peptides (Palmitoyl Tetrapeptide-7, Hexapeptide-12, Tripeptide-1, Dipeptide-10), Ceramide NP, and Pancratium Maritimum. Important: this Unscented version is distinct from PD-0411 (Original) which contains essential oils and fragrancing allergens. The Cream (15 ml) is identical to the Wonder Releaf Centella Cream Unscented (PD-0426): Centella 29,891 ppm, Ceramide NP, squalane, Tremella Fuciformis, and fermentative sophorolipid.\u003c\/p\u003e\n\u003cp\u003eApplication sequence: Toner → Serum → Cream. After cleansing, apply the toner to a cotton pad or the palms of your hands and gently pat. Then apply the serum (2 to 3 drops) to the face and neck by tapping. Finish with the cream, massaging until absorbed.\u003c\/p\u003e\n\u003cp\u003eThis kit is relevant for discovering the Wonder Releaf Unscented routine before investing in full-sized products, for cabin travel (all three sizes comply with the 100 ml per container airline rule), or as an introductory K-beauty gift for sensitive skin. Compatible with all skin types, including atopic, pregnant, or breastfeeding skin.\u003c\/p\u003e","brand":"Purito Seoul","offers":[{"title":"Default Title","offer_id":53898328867153,"sku":"PD-0448","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/7094\/1009\/files\/8809563100828-2_jpg.webp?v=1779883745"},{"product_id":"purito-wonder-releaf-centella-spot-patch-51p-pd-0425","title":"Purito Seoul — Wonder Releaf Centella Spot Patch 51 Patches","description":"\u003cp\u003eHydrocolloid patches are the go-to treatment for localized blemishes in K-beauty. Their principle is mechanical: the Cellulose Gum matrix (carboxymethylcellulose, CMC) absorbs the contents of the blemish by capillarity—sebum, exudate, debris—creating a moist occlusive environment that accelerates natural resolution. When the patch turns opaque white, it's a visible sign of absorption in progress. Occlusion simultaneously protects the lesion from manipulation and contamination.\u003c\/p\u003e\n\u003cp\u003ePurito's Spot Patch enhances this hydrocolloid mechanism with an active Centella Asiatica complex: Centella Extract + Madecassic Acid + Asiaticoside + Asiatic Acid (three of the four isolated fractions of the plant) provide a soothing effect while worn. The formula has only eleven ingredients—fragrance-free, alcohol-free, and without sensitizing active ingredients. The adhesive base (Glyceryl Rosinate + Polyisobutene + Styrene\/Isoprene Copolymer) ensures adhesion on dry skin, with no harsh residue upon removal.\u003c\/p\u003e\n\u003cp\u003eUsage: Apply to clean, dry skin—before any serum, toner, or cream. Moisture reduces adhesion. Choose a patch slightly larger than the area to be covered. Leave in place for 4 to 8 hours, or until it turns opaque white. Remove gently.\u003c\/p\u003e\n\u003cp\u003eThe box of 51 patches offers two sizes: 36 patches of 10 mm (standard blemishes) and 15 patches of 12 mm (larger areas or open comedones). This format can be used on the face and body. After removal, gently clean the area and apply a soothing treatment (Wonder Releaf Centella Cream Unscented PD-0426 recommended by the brand).\u003c\/p\u003e\n\u003cp\u003eThe patch can be integrated as a spot treatment into any routine—it is placed at the beginning, on dry skin, before other treatments. It does not replace a serum or cream but targets active blemishes in an isolated manner. Compatible with all K-beauty routines, all skin types, and during pregnancy.\u003c\/p\u003e","brand":"Purito Seoul","offers":[{"title":"Default Title","offer_id":53898329227601,"sku":"PD-0425","price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/7094\/1009\/files\/purito-wonder-releaf-centella-spot-patch-51p-pd-0425-1-hd.jpg?v=1788396490"},{"product_id":"purito-timeless-bloom-bakuchiol-serum-30ml-pd-0433","title":"Purito Seoul — Timeless Bloom Bakuchiol Serum 30ml","description":"\u003cp\u003eBakuchiol is a plant-based active ingredient — extracted from the seeds of Psoralea corylifolia (Babchi) — whose effects on firmness, density, and surface fine lines have been documented in several comparative clinical studies with retinol. Its particularity is that it does not cause the irritation, flaking, or photosensitivity of retinol, making it the most cited cosmetic alternative for sensitive skin or for people who want an anti-aging treatment without synthetic retinoids.\u003c\/p\u003e\n\u003cp\u003ePurito's Timeless Bloom Bakuchiol Serum is formulated at 10,000 ppm (1%) — a clinically relevant concentration. Studies comparing 0.5% bakuchiol to 0.5% retinol (Chaudhuri \u0026amp; Bojanowski, J Cosmet Dermatol 2014; Dhaliwal et al., Br J Dermatol 2019) show comparable efficacy in reducing fine lines and improving firmness, with a significantly better irritation profile for bakuchiol. At 1%, the concentration of this serum is at the higher end of the range in these studies. Hydrangea Macrophylla Leaf Extract (Jeju Hydrangea, cultivated at the foot of Mount Halla) is presented by the brand as a complementary active ingredient for fine lines — in vitro data available, clinical data on finished product not published. Acetyl Hexapeptide-8 (Argireline®) acts on dynamic expressions. Adenosine contributes to density.\u003c\/p\u003e\n\u003cp\u003eApply before cream, to the face and neck, morning and evening. Bakuchiol does not cause photosensitivity — unlike retinol, it can be used in a morning routine without specific sun precautions related to the active ingredient (a morning SPF 50+ is still recommended as a general good practice). For optimal firming effect, Purito recommends a thicker application 2 to 3 times a week. It can be combined with vitamin C, AHA, and tranexamic acid serums without known problematic interactions.\u003c\/p\u003e\n\u003cp\u003eThis serum contains aromatic botanical extracts (Lavandula, Rosmarinus, Origanum, Thymus) — in the form of hydrosol, not essential oils. No EU allergens (limonene, linalool) are individually declared in the INCI. A preliminary patch test is nevertheless recommended for skin with high reactivity to aromatic plants.\u003c\/p\u003e\n\u003cp\u003eIn the routine, this serum is applied after toner and before cream. For skin that tolerates retinol, it can alternate with a retinol serum — bakuchiol in the morning, retinol in the evening, for example. For skin that does not tolerate retinoids, bakuchiol alone at 1% constitutes a complete and progressive anti-aging protocol.\u003c\/p\u003e","brand":"Purito Seoul","offers":[{"title":"Default Title","offer_id":53898333716817,"sku":"PD-0433","price":24.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/7094\/1009\/files\/PRS11-S_png.webp?v=1779883132"},{"product_id":"purito-azelaic-acid-10-kojic-tea-tree-serum-30ml-pd-0498","title":"Purito Seoul — Azelaic Acid 10% Kojic Tea Tree Serum 30ml","description":"\u003cp\u003e10% azelaic acid is a high cosmetic concentration — dermatological prescriptions (Skinoren®, Finacea®) use it at 15-20%. At 10%, its multimodal action is documented: gentle keratolysis of clogged pores, tyrosinase inhibition (attenuation of pigmentary marks), reduction of follicular inflammation, and documented activity on the skin microbiome associated with imperfections (especially Cutibacterium acnes). This Purito serum combines it with an original multi-active architecture in a bi-phase capsule format.\u003c\/p\u003e\n\u003cp\u003eShake format: Shake the bottle 3 to 5 times before each use to disperse the Hydroxypropyl Cyclodextrin capsules that encapsulate sensitive active ingredients. This dispersion is essential for the product's effectiveness — without it, the active ingredients will settle, and the dose will be uneven. Tea Tree is present in two forms: Melaleuca floral water (10%) for a surface action, and essential oil at 50 ppm as an active trace. Kojic Acid at 1,000 ppm (0.1%) is below the EU limit of 1% — a secondary but functional concentration for a complementary effect on skin tone uniformity. Hydroxydecyl Ubiquinone (a modified derivative of ubiquinone, an analogue of CoQ10) provides antioxidant protection. Glutathione enhances the brightening action. Malachite (copper mineral extract) and xanthophylls (carotenoids) complete the anti-pollution antioxidant coverage.\u003c\/p\u003e\n\u003cp\u003eApply to the face and neck after cleansing and toning, morning and evening, by gently patting. The texture is slightly watery with visible micro-capsules upon dispersion. SPF 50+ in the morning is mandatory: the brand explicitly states that azelaic acid and kojic acid can increase UV sensitivity. The product may change color slightly over time — a characteristic of light-sensitive active ingredients, with no impact on effectiveness.\u003c\/p\u003e\n\u003cp\u003eThis serum is not recommended during pregnancy and breastfeeding without prior medical advice — the brand explicitly states this on the packaging. Perform a preliminary skin test. Do not use on damaged, injured, or irritated skin.\u003c\/p\u003e\n\u003cp\u003eIn your routine, this serum should be applied before your moisturizer. For individuals with imperfections + post-imperfection hyperpigmentation, it can be alternated in the evening with the Cos De Baha TN Serum (TXA 5%) or TT Serum (TXA 10%) to simultaneously address inflammatory and pigmentary aspects. The included niacinamide adds a complementary sebum-regulating action.\u003c\/p\u003e","brand":"Purito Seoul","offers":[{"title":"Default Title","offer_id":53898334142801,"sku":"PD-0498","price":20.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/7094\/1009\/files\/17_jpg.avif?v=1779884087"},{"product_id":"purito-txa-6-niacinamide-10-retinal-serum-pd-0499","title":"Purito Seoul — TXA 6% Niacinamide 10% Retinal Serum 30ml","description":"\u003cp\u003eSome skin types require a multi-mechanism approach: skin tone uniformity, skin density, and barrier repair. This Purito serum combines three active ingredients at specified concentrations in an original bi-phase format: 6% tranexamic acid for pigment inhibition, 10% niacinamide for skin tone uniformity and barrier strengthening, and 25 ppm retinal (retinaldehyde) for an encapsulated retinoid pathway.\u003c\/p\u003e\n\u003cp\u003eBi-phase with capsules format: shake the bottle 3 to 5 times before each use to disperse the encapsulated active ingredient capsules. Without this step, the active ingredients will sediment, and the applied dose will be uneven. The natural pink color of this serum is due to cyanocobalamin (vitamin B12) — it may fade slightly with light exposure, without affecting quality. The formula also includes a set of microbiome active ingredients: Lactococcus Ferment Lysate (probiotic lysate) and fructo-oligosaccharides (prebiotics) support the skin ecosystem. Ceramide NP contributes to barrier repair. Hydroxydecyl Ubiquinone (modified ubiquinone derivative) provides antioxidant protection. Centella Asiatica Extract and bisabolol modulate the potential irritation from the active ingredients.\u003c\/p\u003e\n\u003cp\u003eApply in the evening after cleansing and toning, patting gently. Retinal is a retinoid — exclusive nighttime use is highly recommended. SPF 50+ in the morning is mandatory, as explicitly stated by the brand on the packaging. This serum is contraindicated during pregnancy and breastfeeding, even at low retinal concentrations — all retinoids are contraindicated regardless of their concentration or regulatory status.\u003c\/p\u003e\n\u003cp\u003eThis serum should not be combined on the same evening with another retinoid (retinol, high-dose bakuchiol), nor with an AHA or BHA exfoliant — risk of cumulative irritation. It can be combined in the morning with a TXA serum (TN or TT) to enhance the action on skin tone uniformity during the day, while reserving this serum for the evening. Do not use on broken, injured, or irritated skin.\u003c\/p\u003e\n\u003cp\u003eIn the routine, it should be applied after toner and before cream, as the evening serum step. For those wishing to maximize action on pigmented marks and density, it can be alternated in the evening with Cos De Baha L1 (0.15% retinol) — choosing only one of the two per evening, never both together.\u003c\/p\u003e","brand":"Purito Seoul","offers":[{"title":"Default Title","offer_id":53898334372177,"sku":"PD-0499","price":27.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/7094\/1009\/files\/purito-txa-6-niacinamide-10-retinal-serum-pd-0499-1-hd.jpg?v=1788396475"}],"url":"https:\/\/paradermia.com\/en\/collections\/marque-purito-seoul.oembed","provider":"Paradermia","version":"1.0","type":"link"}