ANUA — Heartleaf 77% Soothing Toner 250ml

Houttuynia Cordata ("Heartleaf") is one of the most popular active ingredients in recent K-beauty. Its reputation is based on a strong traditional Asian pharmacopoeia and in vitro studies documenting its purifying action on the skin microbiome (particularly against Staphylococcus aureus) and its soothing properties (documented in vitro COX-2, IL-6 modulation). At 77% in the form of a total hydrolate (flower + leaf + stem), the concentration is high and the active spectrum wide. The ANUA clinical test (-14.52% skin temperature after 1 use) is a relevant thermographic measurement for an anti-inflammatory active ingredient. The reduction in skin temperature objectively demonstrates a real vascular and anti-phlogistic response—it's a less "marketing-driven" criterion than the usual satisfaction percentages. The 7 forms of HA cover surface hydration (HA crosspolymer, Sodium Hyaluronate), intercellular hydration (low molecular weight Hydrolyzed HA), and deep hydration (Sodium Acetylated HA). This is one of the most comprehensive multi-HA formulations in a toner in the catalog. The manufacturer's pregnancy confirmation is noteworthy—it is a strong differentiating factor in a catalog where the majority of products are "pregnancy conditional" or "not recommended." Please note: the mention "consult your doctor" is still recommended by the brand itself and should be kept in the product sheet. Market point: 15,196 reviews on iHerb at 4.6/5 and #4 K-Beauty Tonics on iHerb. It is one of the most well-known and best-selling K-beauty products on the platform. iHerb sells it for €22.38. Our price of €23.90 is justifiable by curation and expertise, but the informed customer will know the iHerb price.